Ad Exchange APIs and Protocol Terms of Service

Ad Exchange API and Protocol Terms of Service

Last modified: March 26, 2012
By using this API, you consent to be bound by these terms in addition to the Google APIs Terms of Service ("API ToS") at
  1. Security

      You must use reasonable efforts to keep all Ad Exchange API data in a secure environment at all times according to commonly acceptable security standards for enterprise data, but in an environment at least as secure as that for your enterprise data. All transfer of CPM data using the Ad Exchange Real-Time Bidding Protocol must be secured using the Google-provided encryption library and implemented in accordance with instructions provided by Google.